Boomtown Boudoir


Jean Nate, est. 1933
October 19, 2007, 8:14 pm
Filed under: Perfume | Tags: , ,

“They asked me how I knew/ my true love was true/ I of course replied/ something here inside/ cannot be denied/ They said someday you’ll find/ all you love are blind/ when your heart’s on fire/ you must realize/ smoke gets in your eyes”

–Smoke Gets in Your Eyes, Kern and Harbach

Schmaltz strikes me as a literal interpretation of a purposefully insincere variety; someone else’s truth intentionally, willfully caricatured when placed in the wrong hands–hands that think it’s funny. The idiosyncratic nature of the new context serves to highlight the idea’s original sincerity, making it seem all the more poignant. Schmaltz is Bryan Ferry torching out a cover of “Smoke Gets in Your Eyes,” dressed in feathers and glitter, forcing an audience familiar with the sad old standard to wonder whether he’s singing so pathetically about a man or a woman. It’s Hillary Clinton issuing an apology to the housewives of America and adding that she herself has been known to bake a cookie or two, a claim so ludicrous that it served only to make the offended party all the more certain that Clinton did indeed originally mean it exactly like that. It’s the impassioned “I love you, man!” issued by drunks everywhere to their drinking buddies, a statement probable truth is marred by the conspicuous consumption of alcohol, a substance which everyone knows makes you love everyone. And schmaltz is also your girl Boomtown Boudoir coming home after a long day at work to luxuriate in a tub full of Jean Nate-scented bubbles, followed by the lotion, body powder, and ubiquitous “after-bath splash.” Because Lord knows all the perfumes of Middle America are not going to turn me into a lemony-fresh paragon of the domestic sciences.

There wasn’t an ounce of schmaltz about it when the priest who eulogized my Jean Nate-wearing grandmother speculated out loud whether or not she was actually a saint. I myself have certainly seen no evidence in all the years I knew her to suggest that she was not. Nana spent her life ministering to eight kids and a husband, none of whom were, or are to this day, what anyone would refer to as saintly, and Jean Nate was her concession to worldly grooming. And this is probably all anyone needs to know about Jean Nate: it’s a cheapie range of bath products that seems to be specifically designed for a woman who might otherwise feel guilty for pampering herself. It is a utilitarian non-scent worn by someone like a stay-at-home mom, diner waitress, or school nurse–someone whose personal grooming urges necessarily take a backseat to the comfort of those around them. A Jean Nate lady is one whose goal in scenting herself is simply to be inoffensive. And this week, incongruously as ever, or probably even more incongruously than ever, I took a ride in this lady’s grooming products.

The packaging is all black and yellow and unapologetically plastic. The bottles are topped with round black screw-on balls, the powder comes with a fluffy satin puff inside the box, the lotion is thin and lemon-colored, the after-bath splash has an alcohol content so high that it actually cools when its put on. “Jean Nate” is written on everything in simple black cursive, providing no clues as to who this Jean Nate person actually is, or was, or if she’s even a real person. It smells like white flowers steeped in sweet lemonade and served on a picnic table in the woods, but softly, never sharp or acrid the way many citrus scents turn. When you apply everything all at once, starting with the bath foam, then the lotion, then the powder, and finally the after-bath splash, it lightly scents your nightgown and makes you feel like if you got any cleaner and fresher, you’d dissolve in a puddle of acetone. And you can buy the whole line at a drugstore for about $20 total.

Steeping myself in my grandmother’s Jean Nate has had the effect of making me feel like kind of an asshole. For all the olfactory personas I have tried on, this one resonates inside me with one of the strongest presences I have felt from a perfume: this contradictory pull of self-disgust and unmitigated comfort. It’s as though Jean herself, with all her brisk, no-nonsense compassion, has simultaneously pointed out what a flawed human I am and always will be while giving me a hug. Then again, I have had PMS all week. What can I say, Jean? I’ll try harder to be better next time.

Painting by Ralph Goings, www.ralphlgoings.com

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3 Comments so far
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This Goings guy’s paintings remind me of the main character in Vonnegut’s Bluebeard. The donut one from the 90’s series is just amazing. I’m not sure how it fits with the bolg subject, but now I’m dizzy, too. So, my perceptions are a bit off. Or more off than usual. Something like that.

Comment by Peter

I’m so relieved that you’ve posted again. This blog is so awesome. That’s all.

Comment by Grace

[…] money’s on: Jean Nate. It comes in packaging that looks like this. It is extremely cheap and extremely simple and lovely […]

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