Boomtown Boudoir

Simple Gifts: Gap’s Heaven
May 2, 2007, 3:16 am
Filed under: Perfume | Tags: , ,

Described as a white floral fragrance with notes of jasmine, muguet, tree moss, and musk, Heaven Eau de Toilette from the Gap is no more cerebral than a dryer sheet. Its fresh, airy simplicity is as soothing and wholesome as a clean white towel that’s been hung out to dry in the sun. Worn at bedtime or on hot days in the summer when a heavier scent might seem burdensome and overly complicated, I find that Gap’s Heaven fills a slot in my perfume collection emotionally equivalent to opening a window in a stuffy apartment.

At $14.99 for 3.4 oz, I’m pretty sure there’s neither a single natural ingredient in this blend, nor more than two or three different aromachemical compounds. It’s so light that you could probably spray half a bottle of it all over yourself before sitting in a hot, crowded car without garnering much notice. Completely linear from first spritz to its rapid dissipation, Gap’s Heaven is the kind of atmospheric scent that would be equally at home pumped through the air vents of a Japanese hotel as it would be sprayed onto one’s body or clothing.

Although there are four notes listed in Heaven’s makeup, I only smell two prominently: the soapiness of muguet/lily of the valley and clean, inoffensive musk. Jasmine softens the “scratchy” rough qualities of muguet without predominating, and tree moss adds a gentle aridity to the already neutral purr of musk. It chimes softly without disruption, like the muted background music in the facial room at a spa. Gap’s Heaven is no Enya or Yanni, though, rather it is a CD purchased at a health-food store with a waterfall on the cover, something that features muted a capella chanting accompanied by windchimes. If one’s idea of heaven is that of a place where no distractions are possible, Gap’s Heaven would probably fit the bill.


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